Wednesday, 9 February 2011
EVALUATION: Question 4
How did you use media technologies in the construction and research , planning and evaluation?
EVALUATION: Question 2
Ancillary texts
The combination of the ancillary text (panel from the digipak) is effective with the video as it clearly promotes the lead singer with the use of composition. The singer is denoted with a close up and is centre within the digipak, reinforcing her importance within the band. This would also be effective for the audience as they can recognise band through the main singer. However this goes against the convention of the indie genre where the band is usually present within the digipak and not focused on one member. The difference between the ancillary and the video is that the lead singer is not denoted playing an instrument , however it does give the impression that she play the guitar within the album.
The above is a screen grab from the video, while below is a panel from the digipak. The two images denote same the costume, where the same typograpghy is used. This does conform to the indie genre where a band would have quirky typograpghy on their clothing within their merchandise. However this could also been seen as subverting the convention that indie bands don't usually promote through their video. This would be effective for the target audience as they would enticed to buy the t-shirt as the band wears them, in so promoting cross media and creating star persona for the band.
This is an effective combination of the two products as the both consist of the same typography and colour. This not only reinforces the band house style of bright colours and bold fonts, but also promotes the track within the album. We decided to use the colour red as it is attention grabbing, reflecting the band's music. This is also effective for the audience as the consumer will instantly recognise the repetition of the word 'The Radar' which references repetition of the word at the end. The difference is that we deliberately chose different colours within the video to make it more visually interesting, instead of repeating the same red colour.
Although the band in the poster are denoted lying on the floor, we decided that in the video that they would be performing standing. We felt this gives the poster an edge and makes it more distinct from the video. We also decided to use a more light saturated effect and colours of red and pinks as it is more eye grabbing than the blue lighting in the video. It would of created a more cooler, colder effect to the poster, which is not what we wanted to present.
Another difference between the ancillary and the video is that we decided not to included the glowsticks within the ancillary. We decided that including the glowsticks would make the ancillary too 'busy' with the bold colours already present. However we maintained the house style of the band of bright colours and bright lighting which also appears within the video.
EVALUATION: Question 1
In what ways does your media product use, develop, or challenge forms and conventions of real media products?
Monday, 18 October 2010
My pitch for 'Off The Radar'
My powerpoint presentation for the track "Off The Radar"
I have received positive feedback for my pitch stating it was detailed and well planed although there are too many ideas going on at once. For the group treatment I will use less special effects to create more impact instead of over complicating the video. I will also simplify more of the editing techniques, such as keeping mirroring effects to make the video interesting without over complicating it.
Rebecca off the radar 1
View more presentations from Kemisha Graham.
I have received positive feedback for my pitch stating it was detailed and well planed although there are too many ideas going on at once. For the group treatment I will use less special effects to create more impact instead of over complicating the video. I will also simplify more of the editing techniques, such as keeping mirroring effects to make the video interesting without over complicating it.
Friday, 8 October 2010
The six criterias for music genre
What affects a music genre?
The sound
Audience
Image
Camera Shots
Mise-en-scene
Kembrew Mcled states, 'The naming of new subgenre can be linked to variety of influneces. An example is the rapidly evolving nature of the music accelerated consumer consumption'.
The six criteria’s for music genre
-: Art music
Is music that is mostly instrumental work of art where lyrics are added in a poetic, political or religion. This is mostly discussed on public radio for music education i.e. The BBC Radio Four.
-: Popular music (pop)
Popular music is for the general public for mass media economic markets. These are sold on profit commercial stations billboard charts and uses music producers as opposed to singers, songwriters and composers.
Traditional music
-: Folk music was expanded to include a lot of non traditional material.
Oral transmission passed sown or learned through singing, or cultural basis derived form and is part of Art music.
Time periods
-: When it is defined by the decade or era i.e. the 80’s
Regional and national Distinctions
-: It is possible to categorise music geographically i.e. Southern states, Africa, Asia (India, China, Japan, ect.)
Technical aspects and instrumentation
-: Some technical aspect including the instrumental used.
-> Rock; electric guitar, Classical; violins, Club; synthetics and drum machine
-: Fusional origins
Mixing genres and styles from pre-existing genres for example blues rock, Latin jazz.
-: Sociological function
Sociological function is aimed for certain events, i.e. weddings, Christmas or any other events.
The sound
Audience
Image
Camera Shots
Mise-en-scene
Kembrew Mcled states, 'The naming of new subgenre can be linked to variety of influneces. An example is the rapidly evolving nature of the music accelerated consumer consumption'.
The six criteria’s for music genre
-: Art music
Is music that is mostly instrumental work of art where lyrics are added in a poetic, political or religion. This is mostly discussed on public radio for music education i.e. The BBC Radio Four.
-: Popular music (pop)
Popular music is for the general public for mass media economic markets. These are sold on profit commercial stations billboard charts and uses music producers as opposed to singers, songwriters and composers.
Traditional music
-: Folk music was expanded to include a lot of non traditional material.
Oral transmission passed sown or learned through singing, or cultural basis derived form and is part of Art music.
Time periods
-: When it is defined by the decade or era i.e. the 80’s
Regional and national Distinctions
-: It is possible to categorise music geographically i.e. Southern states, Africa, Asia (India, China, Japan, ect.)
Technical aspects and instrumentation
-: Some technical aspect including the instrumental used.
-> Rock; electric guitar, Classical; violins, Club; synthetics and drum machine
-: Fusional origins
Mixing genres and styles from pre-existing genres for example blues rock, Latin jazz.
-: Sociological function
Sociological function is aimed for certain events, i.e. weddings, Christmas or any other events.
Tuesday, 5 October 2010
Genre Study: Indie and sub genres
Indie music was orginally known as 'independent' music where the artist or band are not signed to a major label and either signed to an independent label or the band manage and promoted for themselves. This movement again mainstream music really began to surface in the 1980's in Britain and America. Indie music is usually mixed with a sub genre such as indie rock and can make it difficult to esatblish to whether a band is actually 'indie' or not.
The Smiths
The smiths are an early example of an indie band, although it is a blend of alternative style and post punk, making it hard to define them to a genre exactly. When 'This charming man' was released the band was signed to independent label Rough Trade, classifying the band as indie, as their music oppossed mainstream at the time which was mostly synth pop. The video also shows that they are indie as the video has low production value, with set in one room although the room full of flowers is effectual as it relates to Morrissey star persona. The video also uses simple camera movements such as panning shots of the band playing, not distracting the audience from the music and creating a DIY video effect.
Vampire Weekend
The Drums
However now days, indie music has developed into a more mainstream version of it's orginal self. In mid 2000's a recent surge of indie bands, consisted of the conventions of white males in the attire of skinny jeans and playing guitars, with it being the prodiment sound within the track. A DIY asetheic is still common within some videos, where they are mostly performance videos of the band. However more are becoming conceptual and bright colours are used within the costume and videos. A good example of this is Vampire weekend and The Drums. Both are bands who are all male and white and wearing the conventional attire of an 'indie band'. Both bands fuse with other genres to be labelled as 'indie rock' or indie pop', again showing that indie has more become of a style as well as the music. Both videos contain simple mise-en-scene drawing focus on the band, especially main focus on the lead singer. This is usually done via beauty shots, however in these videos, the lead singer is postioned in the foreground.
The Noisettes
A band that goes against indie conventions is The Noisettes. The lead singer is a black and female which is more rare in this genre. This song has been described as indie pop- again a sub genre although this has a 50's fusion to it. However, it also conforms to certain conventions as guitars being prominent within the performance based video. Other bands that subverts conventions are The Brunettes that feature a lead female vocalist and Operator Please which has a mixed raced lead singer and mix gender band.
Variations of the Indie genre
Indie is often fused with other genres, creating sub genres. This includes indie punk (Blood red shoes), indie folk (She & Him) and indie dance (Ladytron). The most popular sub genres are Indie rock, with artists such as the Franz Ferdinand and The Futureheads and Indie pop, including artist such as Kate Nash. Artists who genre is indie pop also tend to use electro elemtents, 'Indietronica' (Ellie Goulding/ Ladyhawke/ La Roux). We have decided to put our band Changing Modes between a fusion of indie pop and indetronica. See blog 'Sub genre:Indie pop/'Indietronica'/Changing Modes.'
The Smiths
The smiths are an early example of an indie band, although it is a blend of alternative style and post punk, making it hard to define them to a genre exactly. When 'This charming man' was released the band was signed to independent label Rough Trade, classifying the band as indie, as their music oppossed mainstream at the time which was mostly synth pop. The video also shows that they are indie as the video has low production value, with set in one room although the room full of flowers is effectual as it relates to Morrissey star persona. The video also uses simple camera movements such as panning shots of the band playing, not distracting the audience from the music and creating a DIY video effect.
Vampire Weekend
The Drums
However now days, indie music has developed into a more mainstream version of it's orginal self. In mid 2000's a recent surge of indie bands, consisted of the conventions of white males in the attire of skinny jeans and playing guitars, with it being the prodiment sound within the track. A DIY asetheic is still common within some videos, where they are mostly performance videos of the band. However more are becoming conceptual and bright colours are used within the costume and videos. A good example of this is Vampire weekend and The Drums. Both are bands who are all male and white and wearing the conventional attire of an 'indie band'. Both bands fuse with other genres to be labelled as 'indie rock' or indie pop', again showing that indie has more become of a style as well as the music. Both videos contain simple mise-en-scene drawing focus on the band, especially main focus on the lead singer. This is usually done via beauty shots, however in these videos, the lead singer is postioned in the foreground.
The Noisettes
A band that goes against indie conventions is The Noisettes. The lead singer is a black and female which is more rare in this genre. This song has been described as indie pop- again a sub genre although this has a 50's fusion to it. However, it also conforms to certain conventions as guitars being prominent within the performance based video. Other bands that subverts conventions are The Brunettes that feature a lead female vocalist and Operator Please which has a mixed raced lead singer and mix gender band.
Variations of the Indie genre
Indie is often fused with other genres, creating sub genres. This includes indie punk (Blood red shoes), indie folk (She & Him) and indie dance (Ladytron). The most popular sub genres are Indie rock, with artists such as the Franz Ferdinand and The Futureheads and Indie pop, including artist such as Kate Nash. Artists who genre is indie pop also tend to use electro elemtents, 'Indietronica' (Ellie Goulding/ Ladyhawke/ La Roux). We have decided to put our band Changing Modes between a fusion of indie pop and indetronica. See blog 'Sub genre:Indie pop/'Indietronica'/Changing Modes.'
Inspiration...
Ladyhawke
New Young Pony Club
Mystery Jets
All of the three videos have special effects that we would like to try within our video. For Ladyhawke's 'Back Of The Van' we would like to recreate the backgrounds of stars and galaxies while also practice the editing of mirroring effect. New Young Pony Club's 'We Want To', had very good mise-en-scene, where costume plays a large aspect to the video creating an 80's feel. We would also like to recreate this. Finally Mystery Jets' 'Two Doors Down' use green screen effectively of different colourful patterns which effectively creates an 80's feel to the video. We also aspire to use similar colours that is reminiscent to the New Wave/New Romantics scenes. All three heavily rely on colour to portray the 80's theme, in which we will to recreate for our video.
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