BLOGGER TEMPLATES AND TWITTER BACKGROUNDS

Sunday, 12 September 2010

What is a music video?

Conventions of a music video:

Lyrics: establish a general feeling/mood/sense of subject rather than a meaning. VisuaSl either ILLUSTRATE, AMPLIFY or CONTRADICT the song's meaning and lyrics.

Music: Tempo often drives the editiing- edit to the beat.

Genre: Might be reflected in types of mise-en-scene, themes, performance, camera and editing styles.

Camera work: Has an impact on meaning; movement, angle and shot distance all play a part in representation of the artist/band (close ups dominate)

Editing: The most common form is fast cut montage.

Intertexuality: Refrences with a video to other media products or music that a video's target audience may recongise.

Exhibitionism: The apperently more powerful independent female artists of recent years have added to thee complexity of the politics of looking and gender/cultural debates by being at once sexually provocative and apparently in control of and, inviting, a sexualised gaze. Eg, Madonna in Hung Up.











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