How to publicise and market an artist:
Clothing Range
Digi-Pack
Perfumes
Music Videos
Radio
Support act (synergy with other artist)
Music programmes
Awards
Offical fan website
Internet/Social chats (ie. web 2.0 sites facebook and myspace, Youtube)
Poster and cd covers/billboards
Single albums
Synergy with games
In this lesson we study cross promotion and was assigned to find an artist and how cross promotion is used effectively. For artist Florence and the machine, a poster album is the same as the album cover. It uses same typography connoting of feminine handwriting, representing that her music is something personal like a diary and full of emotions. The 'and' is also stylised to create a personal effect. The mise-en-scene consists of florals and patterned curtains creating a vintage atmosphere , lost treasure and femininity. The artist's costume denotes of a sheer white dress, red hair portraying the persona like a goddess of natural, ethereal environment. The red hair could symbolise passion and black nail polish could be representing a darker, sinister side to her music? The props used ie the lungs on her chest is a physical representation that she pure emotions that she bares all and a lot to get off her chest. It also ties in with name of the album. Slightly sexualised with showing off legs in concert poster and wearing thin material although she is looking away from camera both in the album and concert posters. This subverts the conventions of promoting an artist and represents the alternative style of music within the album although the artist is in centre framing which conforms to full attention on the singer. The primary audience is 17-25 females and this connoted by the artist's age and those who enjoy going to festivals, which is connoted by the use of nature on the album cover. In the video 'You Got The Love' features exhibitionism, the artist showing off legs and dancing provocatively and differs from earlier videos, which were more mythical and folk, for example 'Rabbit Heart'.
The concert poster is still from the music video, 'You Got The Love' and denotes her sitting on a moon portraying a dream like amd surreal atmosphere. The glowing light used around her image reinforces this image and star persona. Again the use of a dark background, draws all focus on the singer. It also denotes the album cover in corner to cross promote products and uses the same typography. This image cross promotes to website, where it consists of a wooden background and floral patterns again create a vintage feel. Reinforced by old photo of her looking away from camera and dressed in black. Same typograpghy is denoted and interactive content of a flower blooming and dying refers to the emotional side of her music. There are also a pair of lungs breathing slowly, tying in with the album title and cover. There is also merchandise avalailable brought at 'flotique' including a tresure box, continuing the vintage theme, to contain items in.
Over all, I feel this is a very effective marketing as the imagery, such as typograpghy is consistant, while labelling a clear star persona of the artist. That the artist portrays an alternative etheral image, which has not been recently recongised in the music industry.
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